Introduction: who are the urban middle class in Vietnam? / Daniéle Bèlanger, Lisa Drummond, Van Nguyen-Marshall
Historical perspectives
Advertising, modernity and consumer culture in colonial Vietnam / George Dutton
Cuisine and social status among urban Vietnamese, 1888-1926 / Erica Peters
The associational life of the Vietnamese middle class in Saigon (1950s-1970s) / Van Nguyen-Marshall
Comtemporary perspectives. Middle-class landscapes in a transforming city: Hanoi in the 21st Century / Lisa Drummond
Finances, family, fashion, fitness and .....: the changing lives of urban middle-class Vietnamese women / Ann Marie Leshkowich
Exhibiting middleclassness: the social status of artists in Hanoi / Nora Taylor
Banking on the middle class in Ho Chi Minh City / Allison Truitt
When de Dai Gia (urban rich) go to the countryside: impacts of the urban-fuelled rural land market in the uplands: to Xuan Phuc
Afterword: consumption and middle-class subjectivity in Vietnam / Elizabeth Vann
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